What’s Beautiful?

This post and my participation in the What’s Beautiful Campaign is sponsored by Under Armour through Fitfluential. My opinions and goals are my own.

Oh ladies…do I have something cool to share with you all today!

If you follow me on Instagram you already know I am a huge fan of Under Armour’s training gear and the company as a whole. Well now, through my involvement in FitFluential, I am participating in Under Armour’s What’s Beautiful Campaign with and I want you to join me!

Under Armour Whats Beautiful Amanda Perry

So what is What’s Beautiful and how does it work?

{From the website}

What’s Beautiful is a community and a competition to redefine the female athlete by setting epic goals and pushing past where we’ve ever been and where we thought we could go. Join us. Set your own personal goal. Then document your journey by posting videos and photos that tell your story from start to victory.

We’ll continuously post challenges for you. But that’s just the beginning. Show us your journey. Show us what makes your story the one that stands out from the rest. If you meet your goal, set a new one. Make it even bigger. Prove to everyone, and yourself, that you have more than what it takes.

Complete challenges and share your journey; join teams for additional challenges, support and motivation. 

The Competition (and prizes!)

Every week Under Armour will give away swag bags full of gear to women who are seriously getting it. They’ll also feature profiles on their home page and in the “Top Performers” section of women who are really setting an example for all of us.

The three women with the most epic personal journeys will win a trip to the Armour Retreat in Costa Rica for four days of yoga and surf lessons, with spa treatments, massages and meals prepared by a personal chef! Awesome, huh?

Note: You do not have to be a blogger to enter. All women are welcome!

Whats Beautiful I WILL

I’m really excited about this and about some of the goals I set, both for myself and for the Sistas of Strength team.

My personal goals:

Strength and Kettlebell Training Goals for What's Beautiful


Sistas of Strength Team Goals

My goal for us as a team is to train for strength instead of for a number on the scale. And most importantly, to speak positively about our bodies. No more fat talk! :)

This is an 8-week long campaign (your goals do not have to achievable in this 8 week timeframe). During this time you’ll have so many opportunities to encourage and inspire other women and receive some incredible inspiration yourself. Let’s join together to achieve our goals and win some sweet prizes! :)

How to Join

Sign up as an individual first. Make sure to follow me so I know you’re on board and join my team – Sistas of Strength!

Join Under Armour Whats Beautiful Team Sistas of Strength

Who’s in? What are your goals?


  1. Love your goal, I am in! :)
    Sarah (Shh…Fit Happens) recently posted..6 Tips to get the Most out of your Workout

  2. You are so badass! I am definitely picking up some kettlebells when I can start working out again. You’ve inspired me!

  3. I LOVE this campaign and your goal, friend. it’s awesome. What are the challenges like each week? I couldn’t really tell from looking at the page or your team page. I am considering it though, otherwise, i will follow along virtually :)
    jobo recently posted..Run-imations: run-volutions.

  4. Kristin Parker says:

    This is awesome! I think you must already know some of the other ladies I’ve met recently because a lot of them are already on your WB team. Small world.


Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge